Emirates Consulting Group


  • Languages: Should be able to hold a fluent conversation in Arabic as well as English
  • Nationality: Emirati Nationals preferred

Job Description:

Brand Management

  • Integrated communication strategy for enhancing brand equity and brand preference.
  • Efficient media management and planning for optimum utilization of resources.
  • Manage and coordinate all marketing, advertising and promotional staff and activities.
  • Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
  • Formulating business plans for overall development and accomplishment of top and bottom-line profitability.
  • Develop brand’s/s positioning strategy in line with the Brand objectives.
  • Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
  • Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
  • Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
  • Put strategies and action plans to build and fix database and be the custodian for implementation.

Promotions & Events:

  • Recommend Brand/store promotions in consultation with brand custodians.
  • Ensure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
  • Recommend events specific to brand / product category / season.
  • Forecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI.

In-store / Outdoor Media Planning

  • Ensure that the entire out-door media facilities are at the prime locations to attract customers (billboards / hoardings).
  • Ensure time frame and seasonality peaks are met.
  • Get preferential rates based on group’s economy of scale and tactical negotiations.
  • Ensure that the outdoor media communication is replaced regularly with images and captions.
  • Co-coordinate with the territories and the brand principles as necessary on the media advertising.
  • Ensure consistency in the brand image.
  • Provide innovative solutions and proposals for new POS materials for stores/Brand.

Budgeting & Planning:

  • Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
  • Prepare annual marketing calendar and Product specification catalogs.
  • Review the budgets and make recommendations to the management as deemed necessary.
  • Report on the utilization of the Budgets periodically.
  • Ensure budget is effectively and efficiently utilized.

Media Groups Management:

  • Plan and coordinate with Corporate Marketing on media buying.
  • Track advertising maintained with the Media Groups / Agencies.
  • Review the effectiveness of advertisement promos and take corrective actions.
  • Set agency deliverables with respect to the brand’s communication strategy.
  • Responsible for all approvals on the brand and marketing in coordination with brand and management.
  • Ensure utilize internal manpower to achieve quality output.

Market Research:

  • Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
  • Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
  • Set goals and parameters for the Marketing Research, ensuring a meaningful output that can be utilized to develop plans and strategies.
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