Marketing Manager

Requirements:

• Languages: Should be able to hold a fluent conversation in Arabic as well as English
• Nationality: Emirati Nationals preferred

Job Description:

Brand Management

• Integrated communication strategy for enhancing brand equity and brand preference.
• Efficient media management and planning for optimum utilization of resources.
• Manage and coordinate all marketing, advertising and promotional staff and activities.
• Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
• Formulating business plans for overall development and accomplishment of top and bottom-line profitability.
• Develop brand’s/s positioning strategy in line with the Brand objectives.
• Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories.
• Liaison with Media Groups to develop appropriate theme communication methodology in line with brand objectives.
• Work with the brand principal and internal stake holders, to both educate about the market and the brand, to help achieving the objective of building the brand.
• Put strategies and action plans to build and fix database and be the custodian for implementation.

Promotions & Events:

• Recommend Brand/store promotions in consultation with brand custodians.
• Ensure that all communication material required for the promotions is developed / designed and sent to the territories within the time frame specified, and with the required approvals, allowing adequate time in case changes to be adopted.
• Recommend events specific to brand / product category / season.
• Forecast along with brand custodians the increase in footfall sales during the promotions; hence come up with an ROI.

In-store / Outdoor Media Planning

• Ensure that the entire out-door media facilities are at the prime locations to attract customers (billboards / hoardings).
• Ensure time frame and seasonality peaks are met.
• Get preferential rates based on group’s economy of scale and tactical negotiations.
• Ensure that the outdoor media communication is replaced regularly with images and captions.
• Co-coordinate with the territories and the brand principles as necessary on the media advertising.
• Ensure consistency in the brand image.
• Provide innovative solutions and proposals for new POS materials for stores/Brand.

Budgeting & Planning:

• Prepare the annual marketing budget for the Brand in consultation with the management team and allocate resources to territories / brands with the break up in terms of season, campaign, media etc.
• Prepare annual marketing calendar and Product specification catalogs.
• Review the budgets and make recommendations to the management as deemed necessary.
• Report on the utilization of the Budgets periodically.
• Ensure budget is effectively and efficiently utilized.

Media Groups Management:

• Plan and coordinate with Corporate Marketing on media buying.
• Track advertising maintained with the Media Groups / Agencies.
• Review the effectiveness of advertisement promos and take corrective actions.
• Set agency deliverables with respect to the brand’s communication strategy.
• Responsible for all approvals on the brand and marketing in coordination with brand and management.
• Ensure utilize internal manpower to achieve quality output.

Market Research:

• Conduct periodic market research to study the customer profile / preferences and buying patterns, in coordination with Corporate Marketing.
• Conduct market research to study the effectiveness of the media campaign and with respect to the money spent.
• Set goals and parameters for the Marketing Research, ensuring a meaningful output that can be utilized to develop plans and strategies.