Social Media Specialist – Banking

As a Social Media Specialist, you will work across the organization with multiple stakeholders to identify opportunities for paid social promotion and execute campaigns with exceptional ROI for product launches, content packages, events and existing premium products. You should be comfortable leveraging analytical tools such as Adobe Analytics, Google Analytics and CrowdTangle to make informed, data-driven decisions and recommendations on organic and paid social media content. This role requires a creative and analytical thinker who has a proven track record of building new audiences on a wide array of social platforms.

• Manage existing national-facing social accounts, crafting engaging, accurate and grammatically correct social posts
• Develop, implement, manage and monitor paid and organic campaigns to meet and exceed KPI
• Deep knowledge of paid social media tools such as Facebook Business Manager and Twitter Ads
• Attend editorial meetings with the vertical teams to stay abreast of upcoming coverage/packages, pitch story ideas based on audience trends and offer insight for social framing
• Generate monthly reports on performance of social accounts and wrap-up reports on paid campaigns
• Follow industry news and experiment with emerging tools and techniques

QUALIFICATIONS

• 2+ years of paid and organic social media experience, preferably for a digital or print publication
• A deep familiarity of social platforms such as Facebook, Twitter, Instagram and Linkedin
• Experience in setting up, optimizing and scaling paid social campaigns
• Exceptional writing skills and the ability to respond quickly to trends
• Experience using analytics tools such as Adobe Analytics, Google Analytics and CrowdTangle to make informed decisions
• Strong organizational skills and detail-oriented, with the ability to prioritize day-to-day tasks and long-term projects
• Bachelor’s degree or equivalent work experience
• Experience reporting, writing and/or editing
• Experience producing and editing social graphics, GIFs, video and/or photos
• Experience growing audiences on social video platforms including YouTube and TikTok