Social Media Specialist – Media

This role is focused on understanding social media platforms, how customers want to engage, and driving conversation that lead to overall positive brand sentiment.

• Manage multiple social media channels and serve as the primary community manager
• Champion consumer needs and embody the brand values
• Drive meaningful conversations to grow and manage social media community while maintaining strict guidelines of a regulated industry
• Use data to identify insights and build compelling strategies to drive positive engagement
• Identify trends and report to cross-functional stakeholders
• Own channel growth and performance metrics to influence tactics and strategy as needed
• Support managing agency relationship
• Work closely with creative agency to manage monthly editorial calendar
• Support in content approval process by seeking feedback and sharing with creative agency

QUALIFICATIONS

• Years of experience: 1-3 years
• Bachelors or higher degree in marketing or business preferred
• Thorough understanding and a strong point of view on today’s social media landscape
• Strong interest and enthusiasm for marketing and social media
• Strong analytical skills able to draw conclusions from data, management information and trends
• Creativity, copy writing skills a plus
• Ability to learn a new subject quickly
• Excellent presentation skills
• Proficiency in English
• Sound time management skills, highly organized, and committed to achieving goals
• Able to work under pressure and tight deadlines