Web Content Specialist – Media

This position creates online content for all internal and external web and social media properties as well as coordinating an editorial calendar to organize content delivery dates. The Web Content Specialist will be responsible for providing editorial judgement and brand guidance for web and social content. This position will also provide training and resources for web and social initiatives and also provide web-related customer service as needed.

• Create new content for all internal and external web properties, ensuring consistency and compliance with brand agency and legal guidelines.
• Develop and lead a content marketing process to optimize web properties.
• Create articles and web content to educate consumers and optimize web pages for better search engine performance.
• Develop communication plans and implementation strategy surrounding new initiatives
• During storm events, create website landing pages and other resources as necessary.
• Coordinate and develop content for Web Marketing Monthly Newsletter and grow the subscriber base.
• Provide editorial judgement, guidance, and voice for team communications to franchise community, social media, and out-ward facing websites.
• Provide guidance, training, and editorial judgement for the Web Marketing team members and other stakeholders.
• Develop training resources to support Web Marketing product launches and initiatives.
• Coordinate the development of the Social Media calendar that plans social content to meet business objectives.
• Assist with the development of social media content.
• Coordinate the development of social media SOPs and cross train on the social media platform dashboard.
• Actively and consistently support all efforts to simplify and enhance the Franchise/customer experience.
• Support the Franchise community via Web Services emails, phone support, and help desk support tickets.
• Maintain a customer service log of all customer service transactions.
• Review website content submitted by Franchisees in a timely manner, ensuring it meet brand standards and guidelines.
• Coordinate the creation of e-mail addresses for new and resale Franchises that meet the required format; including testing each e-mail address and registering it with stakeholders.
• Complete web projects as assigned by the Online Marketing Manager.

QUALIFICATIONS

• Ability to read, write, and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straight-forward, and professional manner.
• Excellent written communication skills.
• Experience creating original content quickly and efficiently at scale.
• Ability to interview subject matter experts and write articles and content based on these interviews that simplifies complex and nuanced concepts for general audiences.
• Coordinate closely with in-house SEO Specialist and SEO agencies to plan and create content to meet business goals.
• Two years of experience with content marketing principles
• One year of experience in SEO content writing skills
• Have a working knowledge of SEO, social media, PR, and analytics.
• Creative, diplomatic, cool under pressure, and fantastic interpersonal skills.
• Self-motivated with the ability to manage complex situations with limited supervision.
• Five years of experience providing excellent customer service required in order to provide web marketing related customer support to internal and external customers.
• Possess strong organizational and time management skills with excellent attention to detail.
• Enjoy working in a dynamic and efficient team that can easily shift in a new direction.
• Ability to effectively communicate information and ideas in written and verbal format while building and maintaining relationships with the Franchisees.
• Possess a basic understanding of marketing and advertising fundamentals.
• An intermediate understanding of search engines, search engine optimization (SEO), content marketing, and paid search advertising.
• Experience with directory listings, review websites, and social media preferred.
• Experience working with third party vendors to develop standard operating procedures and creative asset workflow.
• Must be a team player with the confidence to take the lead and guide other departments when necessary.
• Good technical background and ability to pick up new software and processes quickly.
• Knowledge of the Company’s industry or previous Franchise experience preferred.
• Bachelor’s Degree in Business, Communications, or related-field is required.