Digital Marketing Manager – Retail

We are seeking a Digital Marketing Manager to plan and execute growth initiatives for e-commerce traffic, social media, and online marketing.

The ideal candidate will have an entrepreneurial, data-driven, and analytical mindset and will be able to manage multiple projects and timelines. You must be collaborative and able to include peers and other leaders in decision-making. You will report to the Director of Marketing and work cross-functionally with teams in creative, eCommerce, traditional marketing, and digital marketing.

The ideal candidate will have a deep understanding of digital marketing and e-commerce strategies. As the key leader in developing e-commerce strategy and overseeing all performance marketing programs, the candidate will successfully execute Web/Digital Marketing, SEO/Content, Paid & Organic Social Media, Content Marketing & Email.

• Research new website optimization features.
• Work with IT to ensure the website and ERP are communicating correctly.
• Optimize content and product description for SEO.
• Monitor Web Orders for fraud, review inventory issues, and adjust product pages accordingly.
• Oversee customer service Email & Chat communications.
• Manage company product syndication and review syndication platforms.
• Manage Outside Web Developer Relationship.
• Own website metrics.
• Manage and optimize SEO strategy.
• Manage relationships with the company’s SEO partners.
• Identify blog topics while incorporating target keywords.
• Identify new keywords to target.
• Oversee the production of blog content among team members.
• Influence and help define social media strategy.
• Work with social media staff to ensure relevant posts are scheduled daily across Instagram, Facebook, and Twitter.
• Ensure all incoming messages are answered timely and correctly.

QUALIFICATIONS

• Proven ability to successfully manage multiple projects at the same time in a fast-paced, growth-oriented, results-driven organization.
• Obsess over the details, the wording, and the look of your work.
• Team driven and not title driven.
• Strong Creative Eye.
• Proficient in MS Office and digital platforms/software.
• Exceptional Written Communication Skills.
• Strong Organization Skills & Extreme Ability to Multi-Task.
• Confidence & Ability to Make Recommendations and Present New Ideas.
• Ability to Work Independently.
• Willingness to Learn & Develop New Skills.
• At least 6-10+ years of Digital Marketing Experience.
• Bachelors in Business, Marketing, or relevant work Experience.
• Experience working with E-commerce website platforms (such as WooCommerce, Big Commerce, or Shopify).
• Minimum 5 years’ experience in digital strategy and integrated marketing with an expertise in web, mobile, social and email.
• Strong experience working with external digital partners and agencies.
• Deep understanding of SEO and SEM content, social media, reputation management, performance marketing, email marketing, and traffic KPIs.