Marketing Assistant – Retail

The Marketing Assistant position will be responsible for working directly with Senior Management overseeing multi-faceted print and digital marketing activities. This includes search marketing, lead generation and prospecting efforts, social media marketing, SEO, and digital analysis. This role will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

• Manage social media accounts including Facebook, Instagram.
• Implement and maintain SEO/SEM strategies including keyword and market research.
• Track and analyze performance and success of SEO strategies through Google Analytics.
• Assist with creation of advertising materials (e.g. print ads, on-line ads, brochures).
• Email marketing – creation, delivery and enhancement
• All materials produced are to follow brand guidelines.
• Build and maintain industry expertise.
• Attend trade shows and industry events as required.
• Other duties as required.

QUALIFICATIONS

• Strong social media knowledge using social media platforms, posting and engaging with customers.
• Basic understanding of SEO and Google Analytics.
• Excellent proofing and editing abilities.
• Ability to thrive in a dynamic, exciting work environment.
• Self-motivated and high energy.
• Detail oriented and hardworking.
• Ability to multi-task and be highly organized at the same time.
• Excellent interpersonal, communication and presentation skills are a must.
• Ability to anticipate, understand and creatively solve problems or resolve issues.
• Strong computer skills.
• College degree preferred
• Marketing, business or equivalent experience preferred